The goal of this project was to take a highly recognizable brand and put a twist on it, so that it would not only appeal to their current target market (professional chefs), but that it would also appeal to the budding home chef.
I transformed the Sur la Table brand using vintage-inspired fonts and patterns in a way that was still clean, modern, and professional.
Forty Nine Squared
Print | Package Design | Photography
My vision was to capture the San Francisco I knew and loved. I did this project for one of my college classes and the instructor let us choose our what we wanted to do, with the objective of depicting the city in a unique way.
San Francisco is seven by seven square miles. For this project, I worked in collaboration with photographer Daniel Naranjo-Morett, to illustrate different aspects of the city within each of those square miles. My goal was to show San Francisco from a local’s point of view. In the end, I used the photographs to design postcards what would be sold as a set with their own packaging.
The objective was to design the Susan G. Komen website as well as promotional material.
I wanted to chronicle the story of a woman who is not only living, but thriving with breast cancer. The graphics and copy tell a story of both empowerment and courage.
Between the Oaks
Packaging | Branding
When the founders of Napa’s Silver Oak Winery, Justin Meyers and Ray Duncan, met they shared one thing in common: a love for fine wine. While Ray had the capital to invest, Justin had viticulture knowledge. Since 1972, Silver Oak has been producing some of the best Cabernet Sauvignon in Napa Valley. For this project, I took their logo and gave it a new look: one that was elegant and would clearly align with their brand standards.
Previously drab, I revamped their label by marrying the things Ray and Justin cared the most: family, wine, elegance, innovation and tradition.
Beyond Human Capacity
Typography | Print Design | UX Design
For this project, I designed a companion book, poster, and iPhone badge for a futuristic 3-day conference for Ocumetrics, contact lenses of the future from engineers at the University of Washington. These lenses use nano technology to improve and/or correct visual impairments, making super-human vision a possibility.
I took inspiration from the contact lenses themselves, using clean and modern typography and designing the booklet and iPhone badge in the style of a user interface.
The goal was to rebrand a current airline company and to produce a brand identity style guide.
I looked to Aeromexico’s colorful history for inspiration, building upon it to create a new brand identity that will carry the company into its new stages of international travel.
Time Well Spent
Packaging | Industrial Design
The objective was to design a clock for children’s toy company, Tegu. Based in Honduras, Tegu sells magnetic wooden toy blocks. Since its beginnings in 2006, the company has helped the country by providing employment opportunities and funding for local schools.
The clock I designed is made from wood and dyed with food coloring that is safe and non-toxic for children. Likewise, their magnetic parts make the clock customizable as a toy, room decoration, or learning aid. Inside the packaging is a parent/child booklet that explains to parents how to teach their children to tell time, as well as Ozzy’s story.
Bombay Sapphire Bombay is a brand of gin owned by Bacardi. While already a well-known brand, the objective was to design packaging that aligned with the brand’s elegant identity.
I freshend up the current packaging by utilizing blues and blush tones on the label and modernizing their emblem. I also changed the bottle shape to a more modern circular bottle with a taller neck. The move was intended to enrich the current brand and elevate the Bombay Sapphire brand.
Packaging | Branding
_Objective + Approach
College is a time of unbelievable change and growth and it’s also the first time many students will live on their own. During their first year of college, most students choose to stay in dorms accompanied by roommates or suite mates. According to student housing stats, students don’t care that much about where they live. The whole experience is just a temporary situation. For this group project, my peers and I were tasked with creating a brand around the theme of student housing.
Makeshift is a brand that inspires students to create a space that they can call home. As the world quickly advances through the technological age, we mean to embrace it. Makeshift is an online shop, with a retail location, that invites students to work and study. Makeshift is a one-stop shop for everything “student.”
Our flagship store will be located in downtown San Francisco in the SOMA district. This urban location will better serve students who lack access to college essentials than other college towns are able to offer.
Our target market includes students of all ages who look for two things with their shopping experience: convenience and affordability.